Animated Image/Text ("Flash"):
Flash animations are a popular feature of modern websites. They can be extremely effective in communicating your message if properly designed and used.
- they immediately capture the attention of your customer;
- they can demonstrate product difference and variation; eg as in the paint colour of the car, above;
- their subtle use can simply enhance the experience of visiting your website.
- they can be annoying for your customer through
- inappropriate, "over the top design";
- getting in the way of the information your customer is seeking
- cost - they are time consuming to develop;
Bottom line: Will "Flash" result in you better communicating your message to your customer?